For over 5 years, the style mavens of AB have helped bolster the hype with a digital boutique, bustling with features and fashion. Through strategically choreographed launches, we’ve captivated millions of fans and brought them from all around the world to center stage. Simultaneously strutting styling features and technology ahead of the curve, we’ve retained a vibrant culture of fans eager to see what’s next from this rapidly growing women’s fashion brand.
Since beginning our work we have seen a 59% increase in page views, 70% increase in uniques, and a 9% increase in visit duration. The avg monthly traffic is roughly 3 million page views, with spikes as high as 5 million.
Organizing the looms of styling content, motivational and editorial videos all under one lavish roof was a way to retain viewers longer on the site, and introduce them to content they may typically not discover. Since introducing this section, it has quickly risen to the top of the most frequented pages on the site.